The “pharmacy food” gives me energy!

– The Dispensary

The dispensary, a coffee house that only opened in Newcastle and has its own characteristics, has a new product—— Cloud 9 Hot Chocolate to celebrate its first birthday. And for the Pancake Day on 25th February, it also prepares several new pancakes and uploads photos on the instagram, which makes customers look forward to Pancake Day more.

Until now, The Dispensary has achieved high ratings on major local food platforms in just two years, and even has a high score of 10.0 on Facebook.

Among the choices on its menu, the dishes in The Dispensary are all based on the theme of medicinal chemistry, and the containers of tea and coffee series beverages are made into measuring cups and needles, which makes people feel very novel. Among the most popular desserts on the menu, Strawberry Pancake is the most popular among customers. The shape of this kind of dessert is very attractive, a thick needle tube which contains honey is inserted into the pancake, customers can adjust the sweetness of this dessert by pressing the needle tube according to their own taste habits. In addition, every dish of The Dispensary is the best choice for young people to take photos and upload to social media.

When asked about unique online and offline promotional methods of The Dispensary, Savannah Lucas, a staff member at the store, said:

“We don’t have our own official website or a lot of offline promotion, but we will promote our coffee house on social media, such as Instagram and Facebook. We are very active on Instagram and will post many food stories on it for everyone to watch. “

The number of daily customers in The dispensary can reach a maximum of 150, and most of them are young people, students, and families. Therefore, in the current Internet era, choosing social media to promote is undoubtedly a good choice,which can attract more customers who browse social media as a daily habit. At the same time, the location of the dispensary is near the student accommodation and the Newcastle University Business School, which can be seen that it do select a good store location, and this is also one of the reasons that makes The Dispensary business boom.

In addition to desserts, delicious brunch is also available in the store from 8 am to 5 pm on Monday to Friday and 9 am to 4 pm on weekends. Customers can also choose the delivery service from the delivery platform Deliveroo.

And on 25th February, go to The Dispensary, and you will see and try the new delicious pancake menu on that special day~

By Rebecca Zhi, 18th February 2020.